Effie Award (Bronze) For David Vs Goliath

Park Avenue, the all men's brand, spotted a new opportunity in personal care. Men’s Hair Care was currently serviced by either unisex or female centric brands.

Since 'Manhair' was totally different, Park Avenue created a unique product that fit it best- Beer Shampoo. It bellowed 'Cheers to Manhair!'

The campaign helped launch the first all-men's shampoo in in India. It ensured high brand recognition, salience and initial sales for the brand to build upon.