Established in 1964, J.K. Helene Curtis Limited is a part of the Raymond Group in India. Over the past 40 years, JKHC has created some of the finest products in the Personal Grooming and Toiletries industry. Our varied portfolio of brands namely, "Park Avenue" and "Premium" span across the Personal Grooming and Home Care categories.

The Park Avenue range includes Park Avenue Deodorants, Park Avenue Deos, Park Avenue Deo, Park Avenue Deo Talc, Park Avenue Hair Styling Gel, Park Avenue Styling Gel, Park Avenue Deau De Parfums, Park Avenue EDP, Park Avenue Perfume Spray, Park Avenue After Shave, Park Avenue Soaps, Park Avenue Fragrances, Park Avenue Body Care Solutions, Shaving Systems and Hair Care Solutions for the styling needs of today’s man. Over the years, the Park Avenue range of Personal Care and Grooming products have earned a reputation for being amongst the best in the industry. Park Avenue products are developed using international standard fragrances and high level of Research to ensure that the products stand the test of quality and consistency. The range resonates with top notch fragrances which leave not only you but everyone else mesmerised.

Premium is a leading player in the home care category. Its range of international quality Premium Room Fresheners, Premium Eau De Cologne & Premium Car Fresheners have been very well received by women. Premium products are unique because they let her be in control of her home space and be a step ahead of others. Premium products are every Indian woman’s dependable aids for a perfectly fragrant home.

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